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COMM 3302 - ADVANCED PUBLIC RELATIONS |
Prerequisite: COMM 2301. Formerly titled “Media Management”. Open only to COMM majors.
Advanced Public Relations focuses on the strategic and managerial aspects of public relations practices. It exposes students to a variety of publics (e.g., media and various other stakeholders) essential to the relationship building function of public relations. Students taking the course will be helped to develop practical skills and learn how to apply many PR theories to everyday situations.
4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Face to Face, Hybrid Full, Lecture (do not use), Online Asynchronous, Online Blended, Online Synchronous Arts & Humanities Division Communication Studies Department |