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| COMM 3305 - PUBLIC RELATIONS LAW AND ETHICS |
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Prerequisite: Not open to Freshmen. Open to COMM majors only. Values/Ethics Course.
As the multifaceted function of public relations continues to grow in today’s mass media—and digital social media—environment, it is critical for practitioners to have essential knowledge about the laws and ethics that regulate their daily practice. Today’s public relations and advertising professionals must be aware of the laws and jurisprudence affecting the field. This advanced-level course is designed to introduce the major legal theories affecting public relations and advertising professionals, explore the ethical issues that affect public relations and advertising speech and action, and overview the relevant federal and state regulatory schemes that are enforced by FTC, FCC, FDA and others. In this course, students will learn concepts regarding the varying levels of First Amendment protection, commercial speech doctrine, privilege and access, privacy rights and concerns, defamation, copyright, patents and trademark, trade secrets, public-interest speech, Internet-related laws, the U.S. judicial system, and legal defenses.
Faculty: Communication Studies Faculty
4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture (do not use), Online Asynchronous Arts & Humanities Division Communication Studies Department Course Attributes: Values/Ethics-V |
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