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| MKTG 5340 - MKTG COMM & SOCIAL MEDIA |
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The course will present ways social media are incorporated into the Integrated Marketing Communications mix. Course emphasis will be on the use of social media tools such as blogs, tweets and online communities along with use of traditional public relations, advertising and sales.
Faculty: D. HOLTZMAN
3.000 Credit hours 3.000 Lecture hours Levels: Graduate Schedule Types: Face to Face, Hybrid Full, Lecture (do not use), Online Asynchronous, Online Blended, Online Synchronous Business Division Business Studies Department |
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