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| MKTG 5355 - STRATEGIC BRAND MANAGEMENT |
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Brand Management has moved to the forefront of marketing as an essential component in the strategic process. Building, growing and sustaining successful brands is crucial to survival. Best practices as well as evolving concepts like experiential branding and brand storytelling will be explored.
3.000 Credit hours 3.000 Lecture hours Levels: Graduate Schedule Types: Face to Face, Hybrid Full, Lecture (do not use), Online Asynchronous, Online Blended, Online Synchronous, Seminar (do not use) Business Division Business Studies Department |
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