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| MKTG 3210 - MARKETING RESEARCH |
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Prerequisite:MKTG 2110 or MKTG 3110 and BSNS 2120 with a grade of C or better. Open only to juniors or seniors. Marketing research is concerned with the acquisition and analysis of data which provides marketers with the information necessary for decision making and the effective planning, analysis and control of the business enterprise. Major emphasis is on the understanding of the modern research process. Students undertake a comprehensive research project. 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Face to Face, Hybrid Full, Lecture (do not use), Online Asynchronous, Online Blended, Online Synchronous Business Division Business Studies Department |
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